Welcome to Cross Brand

it just feels like



Come join us for the M28 Kids Back To School Bash!!
Saturday, August 13, 10am-12pm

Celebrating the end of summer!! Come join us for games, water games, snacks and lots of fun. Click the button below to register. 

Let's Make History...

Are you ready to be a part of the FIRST ever PBR event in the Tyler, TX area?
We are excited to be working with PBR Bull Rider, Robson Palermo, 3X World Finals Champion and 2021 Ring of Honor inductee to bring the PBR to Tyler.
We will have 40 PBR bull riders come out to compete in 4 rounds plus the championship round. Some of the top PBR bull contractors will be supplying the stock for this event.
Cross Brand is the last stop on the PBR Challenger Series before the riders head to Las Vegas on November 3, 2022 for the PBR Challenger Series Finals.
The PBR Challenger Series consist of more than 60 events that will be held in 27 different states. What an honor to have the Cross Brand Arena in Tyler, Tx as one of these stops
Tickets are now available to purchase. Click the tab below or scan the QR code above. Can't wait to see you there!!

Rightnow Media

Experience the world’s largest customizable library of biblical video resources.
Choose a Bible study, watch movies or watch an event right from your Rightnow Media app or your smart TV.
Did you know Rightnow Media also offers content for our children?
Equip and inspire beyond Sunday!!
Click the button below to sign up for FREE under Cross Brand
Cross Brand Music is all about authenticity. From old hymns to modern worship songs, we want to create environments conducive to worship, as well as challenge believers in their faith.

"My lips will shout for joy, when I sing praises to you; my soul also, which you have redeemed." Psalm 71:23

"The greatest among you will be a servant." Matthew 23:11

There is a place for everyone to serve at Cross Brand. We have so many opportunities from guest services, the arena, children & youth, chuckwagon, coffee, media, and many more!  Read more about our teams and serving opportunities on our Volunteer page, or contact Support.
Though our arena is a great on-campus mission field, we believe in going beyond the parking lot & four walls of Cross Brand. We love reaching our surrounding community through events such as Hunger4Love, and reaching the rest of the world through our HLE Radio broadcast, music streaming, global missionaries, and more!

Service Times

You can also listen to our services each Sunday on KKUS 104.1 at 11am and on HLE Radio on Sundays at 10:30am and Fridays at 7:30pm.

Sunday Mornings

9AM | 11AM



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