Hey riders!
To participate in our arena events, please sign the appropriate release and submit to the office!

Let's Make History...

Are you ready to be a part of the FIRST ever PBR event in the Tyler, TX area?
We are excited to be working with PBR Bull Rider, Robson Palermo, 3X World Finals Champion and 2021 Ring of Honor inductee to bring the PBR to Tyler.
We will have 40 PBR bull riders come out to compete in 4 rounds plus the championship round. Some of the top PBR bull contractors will be supplying the stock for this event.
Cross Brand is the last stop on the PBR Challenger Series before the riders head to Las Vegas on November 3, 2022 for the PBR Challenger Series Finals.
The PBR Challenger Series consist of more than 60 events that will be held in 27 different states. What an honor to have the Cross Brand Arena in Tyler, Tx as one of these stops


Tickets are now available to purchase. Click the tab below or scan the QR code above. Can't wait to see you there!!